Building Your Personal Brand

Week of April 2, 2022

Do you struggle with authentically building your personal brand? This workshop will help you zero in on what makes you unique and provide actionable next steps in developing your own personal brand and communicating it to your network and beyond. Through pointed questions and interactive peer interviewing, participants will leave with a personal framework and practical templates for writing bios, networking emails and social profiles that uniquely and succinctly capture their personal brand essence.

 

 

For over 15 years, Abbey Reider has been a noteworthy marketing thought leader with a customer-first mindset and a passion for problem-solving. She has a proven track record building brands at companies including Domio, Shake Shack and Starwood, and is currently consulting as Acting Head of Marketing + Brand for a new hospitality startup, Lanyard where she currently wears multiple hats from branding to customer experience and go to market strategy. While at Domio, as VP of Marketing, Abbey was responsible for leading customer growth and engagement strategy as well as brand development and partnerships. During her tenure at Shake Shack as Head of Digital and Guest Experience she was responsible for all things guest – from utilizing insights and data to grow Shake Shack’s online community and increase guest lifetime value, to developing new and enhanced digital ordering experiences that delivered on Shake Shack’s legendary hospitality. Prior to Shake Shack, Abbey was at Starwood Hotels where she led engagement marketing strategies across Starwood’s 10 hotel brands and loyalty program.